Truelove Pet Products

Introducing Truelove: Where Pet Love and Quality Collide! 

In 2008, a remarkable brand called Truelove was founded by Wu Yongjin, an adventurous soul and passionate hiker. But the true essence of Truelove’s origin lies in a life-changing experience on the ancient Uyghur Trail, winding through the majestic Tian Shan Mountains. During a challenging descent from Akburak Pass to Heavenly Lake, Wu Yongjin and his faithful companion, Mountain, encountered a perilous slope covered in treacherous rocks and ice. In an unfortunate moment, Wu Yongjin lost his footing and began to tumble down the slope. Yet, in an extraordinary display of loyalty and quick thinking, Mountain leaped towards his owner, preventing a potentially fatal fall. While Wu Yongjin escaped major harm, Mountain’s paws suffered severe injuries.

Driven by love for his furry friend, Wu Yongjin sprang into action. He took off his socks and tenderly wrapped them around Mountain’s paws, offering relief from pain and discomfort. This life-altering incident ignited a spark within Wu Yongjin’s heart. He envisioned creating pet shoes that would provide utmost comfort and protection during outdoor adventures. And so, the first Truelove pet shoe was born, bearing a name that encapsulates the brand’s core values—genuine care and affection for pets.

As the years passed, Truelove expanded its product line, encompassing pet harnesses, leashes, collars, apparel, and accessories—all crafted with the same unwavering commitment to practicality, comfort, and well-being. While Mountain may have crossed the Rainbow Bridge, Wu Yongjin’s profound dedication to crafting exceptional pet products remains the driving force behind the brand. At Truelove, they firmly believe that pets are not merely animals but cherished members of the family. Their mission is to ensure that they receive the utmost care, just like any other loved one.

With Truelove, you can trust that every product is meticulously designed and crafted with unparalleled attention to detail. We understand that pets deserve the highest quality, and our devotion to their well-being shines through in every stitch and material choice. Whether you’re embarking on a thrilling outdoor adventure or enjoying a leisurely stroll, Truelove equips you and your furry companion with the confidence to explore the world together.

As a company committed to sustainability, Truelove were proud to announce the launch of their first eco-friendly product in 2019. Recognising the importance of protecting our planet and striving to minimize our environmental impact by utilizing sustainable materials and reducing waste in their production process. Their commitment to sustainability goes beyond just their products, as they constantly seek to improve their sustainability practices throughout their entire operation. Truelove Pet Products believe that by prioritizing sustainability, they can make a positive impact on the world and create a better future for generations to come.

Truelove is proud to say that their network of agents spans 67 countries, bringing their products to pet owners all over the world. This global reach allows them to provide top-notch service and quality products to their customers no matter where they are located.

Want to see the Truelove Pet Products range? Click here to see the range.